Massimo Vignelli on Love and Helvetica

“You can say, ‘I love you,’ in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you can say it with the Extra Bold if it’s really intensive and passionate, you know, and it might work.” —Massimo Vignelli.

Types: Helvetica Neue Regular, Ultra Light and Black.

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